“Oh, but it’s nothing!”

How many times have you heard this about yourself, or worse: how many times have you felt this way without being told it verbally?

The impression that we are nothing, meaning that we have no perceived value to others, stems from this feeling. When someone – mostly unintentionally – shows us that what was our passion is meaningless, so it’s not worth a penny.

And what did we do then? We just closed ourselves off, absorbed this feeling of unworthiness, and identified ourselves as worthless.

How do I know this? Guess what. I’ve been there, I’ve experienced it 🙂

Now… Imagine you’re a marketer. You sell the same thing that 10,000 other marketers around the world sell – the same brand, the same products or services. Why would anyone buy from you and not from one of those other 9,999 marketers? This is the key to how you make money.

Remember? That’s right! This is the key: they will buy because of you. Because of who you are. Because the added value to them is you – your presence, your way of thinking, your smile, your appearance, your knowledge, the way you deal with your own life challenges, the way you are an example to them. The way you make them feel. The list of reasons can be endless, but the common reason is only one: they buy from you because they like you. Period!

And if you still doubt yourself, look around and see who likes you, who admires you and who wants to buy from you – precisely from you, and not from the most attractive man or girl in the room, the best salesperson in your company or the most famous influencer on the Internet. These people are telling you something very important: that you are worth it. Even when you don’t believe in yourself. Take this opportunity and try to understand what they see in you that is valuable to them, but you yourself underestimate it.

Then close your eyes, relax, take a deep breath, exhale and look around you. Who is this person who does not value you for who or what you are? This can be a painful experience because usually the face of this person is really well known: it could be your father, mother, brother/sister… Just stay there and look into their eyes for as long as you can. Then say it out loud:

“The fact that you do not value me does not mean that I am not worthy. It only means that your value system does not match my real value and who I am. Therefore, I am leaving you. I will interact with other people who share the same value system with me so that I feel seen and appreciated there.” Then simply say “Thank you for showing me my true value,” turn around and walk away.

Take another deep breath, exhale, then open your eyes and come back to the here and now.

If you feel emotional fluctuations in the next few days, that’s normal. Your system is simply adjusting to your new reality.

Enjoy!