This is the billion dollar question, right? What do I sell ?

The short answer for me is CLARITY. Yes, I sell clarity. It’s the experience of my customers – the people who pay me for my products and services. And yes, clarity is the experience, not the product itself. The real reason people buy my products and services – they need clarity and expect what I provide to give them the clarity they want.

When I meet their expectations, they can feel satisfied or even excited – if I exceed their expectations.

But if I fail to deliver, they feel disappointed, unsatisfied and think or say I’m a fraud.

Which means I sell satisfaction to their expectations. Or at least I have to keep an eye on them to keep my offerings clear to my audience – to attract those who need exactly that and repel those who expect something different that I don’t provide. Like, make them happy, for example 😉

But there’s a problem, hey. Clarity is a broad field. I can provide clarity on different things, in different areas of life. So how do I position myself in the right place in people’s minds where they associate me with the rigth kind of clarity that they need and I provide? The art and science of this skill is called personal branding. The ability to show the world who I am in my professional context. And the key here is authenticity. So in order to achieve this personal branding which matches my authentic self-expression, I have to know myself very well. Big problem for a lot of people, right? 🙂

And here’s my list of products & services:

1. I personally sell brutally honest evaluation reports about systems – mostly business systems. I study companies for structural inconsistency, which means I find conflicts between designed processes and how actual workflows adapt, designed roles and actual jobs, company values and reality in prioritizing what’s important, rules and how they’re followed or no one cares about them. That’s what I sell as a business consultant—brute clarity about how your business system works and where the conflicts stem from the structure, not the people themselves. Even when those hidden inconsistencies manifest as conflicts between employees or tensions between employees and customers, suppliers, or other stakeholders.
2. And then I can offer you a roadmap for system redesign as a business re-designer.
3. Which I even can lead for you as a project via my role as a change management consultant.

If you are a business owner or CEO of a business that you feel has tension but can’t define the problem, I am your guy. Call me when you are ready.

Simple, right 😉