When I was child, I had no dreams of what I wanted to be when I grew up.

I had another dream – of a place – that had white walls and soft white (faux!) leather furniture. That’s where I go when I want to start a job. There are very kind people in white coats, like doctors’ coats. They will do some tests on me like in a medical lab. In fact, this place reminded me of a science lab.

I was sure that they would give me a printed analysis. It would be on printer paper with perforations on the side. The analysis would describe my talents in detail. At the end, there would be a conclusion: “This is the job that best suits your personality NOW.”

Maybe it’s because I read a lot of science fiction books during that time.

But what if we actually already have the knowledge and technology to make my dream come true? What if there was a method that helps you (re)build your business as a form of creative self-expression? It be more than a market-driven activity that follows the crowd’s demand?

We all change throughout our lives. What appealed to me in the past now can be really boring to me. Maybe there’s something better that fits who I am now. Do I need a little outside help to see it?

It’s time to visit this lab for co-creation.

What do you think about that?